A Landing page is a must for a company that relies on digital marketing. Because, companies that have a landing page on their site will experience leads or potential customers.
If viewed from this, then the presence of a landing page on your company’s website is a profitable thing. With a landing page, of course, will make your business look more professional.
So, what is a landing page? We will discuss about the definition of landing pages, up to how to create them in the following article. Read on to learn more about landing pages.
What Is A Landing Page?
A landing page is a page on a website designed specifically for an ad or marketing campaign. This page is displayed when visitors or visitors access the website. With a landing page, the audience not only reads your website, but they can do more than that.
Landing pages are usually an opportunity for companies to get information from the audience or website visitors. Usually, on the landing page the visitor will be asked to enter his probalnya data ranging from email, gender, age, phone number, and so on.
Landing Page Functionality
Landing pages have two functions. The first function is to collect data on potential visitors or the company’s target market. Potential customers must of course be taken care of by the company, because these potential customers are later expected to make a purchase.
The next step is to speed up the transaction. On this page, of course, there is minimal distraction from the menu or other navigation buttons. So, landing pages provide a special way for the audience to access the product or service they want to buy.
Read Also: Landing page SEO Tips to rank on Google
How To Create A Landing Page
After you know the meaning and function, you also have to know how to create a landing page. Here’s how to create a landing page. Here are the stages:
1. Define The Target Audience
In general, landing pages are aimed at a more specific type of consumer. This Target audience can be tailored to the products you offer on those landing pages. So, the first step you can take is to determine who your target audience is.
You have to know what kind of people will be your target audience, because by knowing it you can determine the design, copy, or other approaches on the landing page.
2. Define Goals
Before creating it, you must also know the purpose for which the page was created. Usually, a landing page has a specific purpose. Generally, there is only one destination on the landing page.
For example, the landing page has the goal that the audience leaves contact information, downloads, to register and others.
3. Fill Landing Page
Once you know the target audience and purpose of the landing page to be created. Next, you can fill the page with copy. To make a copy, of course, can not be arbitrary.
You have to pay attention and create keywords that are relevant to your business, but keyword it should also have high volume or be sought after by your target audience. That way, the landing page created will be more optimal.
4. Add Visual Content
To attract the attention of the audience, it is incomplete if a landing page does not include attractive visual content and support the landing page. Visual content that suits your business, of course, will affect the perception of the audience, while increasing comfort.
You can choose colors that suit your business, you can also use images, add videos or other visual content.
5. Create a Call to Action
One of the most important elements of a landing page is a CTA or call to action. A Call to action is an invitation to an audience. You should also create a CTA in accordance with the purpose of the landing page that you have set from the beginning.
To make it easier for the audience, usually the CTA is made in the form of a button. For example, if the purpose of your landing page is to get your audience to download, you can create a button with the CTA “Download now!”
That’s a review of what a landing page is, right down to how to create it. Now you can already create a landing page for your own business.
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