How to make ads-along with the Times and technological sophistication, how to make ads certainly changes. Advertising or advertising is certainly very important for a business, because without ads the business or brand is not known by the wider community.
Currently, the creation of ads has changed from all sides such as manufacturing techniques, concepts, to ad placement media, and others have also changed. With the advent of digital technology, making advertising easier and advertising can also be accessed by the public at any time.
The following article will discuss how tips and how to create effective ads for your business or brand. You can read this article to find out how to create ads.
How to create effective advertising
There are several ways or stages that you can do to create advertising that can attract the attention of consumers, including:
1. Understand The Product
The first thing you have to do is you have to understand the product you want to advertise. To better understand the product, you can do a SWOT analysis (strengths, weaknesses, opportunities, and threats)
If you’ve done a SWOT analysis, you’ll find the basics of how advertising should be created. Because, the deeper your understanding of the product, the clearer the information will be conveyed in the advertisement.
2. Determine The Purpose Of Advertising
Not all advertising has the same goal, some have different goals. For example, someone who has a blog, must make advertising to increase traffic on his website.
These goals must be determined first before making advertising, so of course there will be a target or reference to be achieved.
3. Find Out Competitors
The following stages are no less important. You can do competitor research starting from the position of competitors in the market, the strategy used, to how they advertise their products.
By doing this research, you can see whether the advertising strategy carried out by competitors is effective or not, if not of course you can use a better strategy.
4. Identifying The Target Market
To create ads, of course, you must know who your target market is. Because the market conditions are of course Broad, and it is impossible for you to market your product to the whole community, because the way is less effective.
You can segment the market, and share it in groups such as demographic, geographic, and psychographic.
5. Choose A Marketing Channel
If you already know your target market, then you have to choose the marketing channel that will be used. For example, if your target market is young people, then you should advertise your products on channels that they often use.
For example, like advertising on social media such as Instagram or TikTok. So, the message you want to convey is right on target, so advertising is more effective.
6. Create a Fresh advertisement
In order for the audience to want to see an advertisement, of course, advertising must be made attractive. You can brainstorm in advance, ranging from ideas, concepts, use of words, as well as the choice of images or visuals that will be used in advertising.
7. Designing Advertising Design
After the concept of advertising and others have been collected. Next is to create a design for advertising. You must make sure the ad design is in accordance with the target market, and do not hesitate to ask other people’s opinions that are in accordance with your target market.
8. Show Ads
If all processes have been completed, advertising can be aired in accordance with the media or channels in accordance with target market You. When advertising on online media, you will be given the option of who will be the target of the ad.
You can choose your target audience according to demographics, age group, occupation, interests, and more
9. Make An Evaluation
The last stage is to evaluate the ads that have been served. You can see how the audience reacts, whether the advertising is in accordance with your expectations or not.
You can evaluate the ads and then you can find out or avoid mistakes that have been made in previous ads. So that in the future you can use a new, better strategy.
So many reviews on how to create an ad. Hopefully the article above can help you in knowing how the process of making advertising.
You want to advertise your products on various social media platforms? You can use Instagram advertising services, Facebook ads, Google ads and others. DOTNEXT can help you to advertise your products in the right marketing channels.
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