Google Tag Manager is-surely you are no stranger to this one search engine that is Google. In addition to you can do a search, Google also has other features that can make it easier for you.
Especially for those of you who have a business. One of the Google features that you can use is Google Tag Manager. You can use this feature to understand consumer behavior on your business website.
What is Google Tag Manager? What are its benefits and how to use it? To find out the answer to this question, you can read the following article to the end.
Google Tag Manager Is
What is Google Tag Manager? Google Tag Manager is a tool created to facilitate the management of tags on a website. Tags are codes used by websites to track the activities of visitors to a website.
By placing tags, you can find out how visitors come to a website, what links visitors click, what items are purchased, and more. Of course, using these features, will simplify your work.
So, you do not need to do the tags one by one, because you can group the tags at once, then accommodated into one container called container. The appearance of this tool, of course, can be easily used and understood, even for a beginner, because it looks intuitive.
Benefits Of Google Tag Manager
Once you know the meaning of Google Tag Manager, you certainly want to know what the benefits are. Following are the benefits of Google Tag Manager:
1. Assist In The Installation Of Google Ads
The first benefit is, it can help in the installation of Google Ads, besides Google Tag Manager can also learn the activity of the audience on a website that comes from Facebook and Google ads.
2. Monitor Website Visitors
One example of monitoring website visitors, is for example website visitors have how long to click on a website link, until leaving the website.
3. Helping Digital Marketers
Google Tag Manager can also simplify the task of a digital marketer when he wants to add code or tags on a website. So that the work becomes more efficient because the developer does not receive requests from digital marketers.
4. Easy Tracking Of The Website
For website owners, of course you have to do tracking on website. By using this feature, it will certainly make it easier for you to do the job.
How To Use Google Tag Manager
In this section, you will find out how to use Google Tag Manager. The following are further stages:
1. Creating Tags And Triggers
The first step you can do is create a tag, you can visit the dashboard of the feature. If you have more than one website, make sure you use the appropriate name. Then you can press ” Add New Tag”
Then, you will see a new page where you can fill in the appropriate tags. Next you can press “Tag Configuration” and select the type of tag you want to use. Then, you can choose the type of track type you want to use and fill in some data according to your needs.
2. Show Preview
Once you have created the tag, you can see the preview view first. This is done to prevent errors in the data that has been filled.
3. Activating Tags On The Website
After you make sure that the data you fill in is correct, then you can activate the tag on the website so that the tag can work immediately. To activate it you must click on “Leave Preview Mode”.
After that you press “submit” and fill in some existing data, then press” Publish”
So many reviews about Google Tag Manager. Hopefully the review above is useful for you to understand more about Google Tag Manager.
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