Canonical URLs: what is important for SEO?


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Canonical URL-the use of canonical URLs is of course very closely related to ranking on the SERP. If you look at it, surely canonical URL or canonical URL, has an important role. In addition the canonical URL has a role to make sure the Website is not given a warning by search engines.

By using canonical URLs, of course, you can ensure that search engines will not be confused when there are different URLs that point to the same content or website pages.

To find out more about the definition of canonical URL, then the following article is the right answer for you. You can read the following review to the end to find out.

What is Canonical URL

Canonical URL is an HTML element that helps webmasters to prevent duplicate issues in content creation. A webmaster can do this by specifying the canonical URL of the preferred domain on the website page. By using this technique, it will certainly improve SEO performance for the website.

The canonical URL, usually found in the HTML header of a web page, tells the engine if there is a more important or preferred web page. The use of canonical tags is important, because search engines will regularly crawl the website.

With the goal, to find information that will help them, to decide how to rank a page by posting certain content.

The importance of using Canonical URLs for SEO

To be clear, duplicate content can certainly confuse search engines. With canonical, it can certainly help search engines to understand the content, prevent it from ignoring the page, thus increasing the chances of the content to be ranked.

Because, duplicate content can cause penalties, dropping the entire ranking of the website, to remove it from the SERP completely. But, today many SEO experts have the belief that there is no penalty given for such violations.

Although duplicate pages are not penalized, they may be filtered to support the presence of other content. So, there’s not a lot of traffic to that content, but it won’t have a negative impact on the website as a whole.

Read Also: Backlinks are: understanding, benefits and others.

How to set Canonical URL

Now you know what canonical URLs are and why you should use them. Now, you can add a canonical URL to your own website. There are several ways you can do it, all of it depends on the plugin used and the level of comfort you in adding your website’s codec.

Although there are many methods, but it is important for you to follow the format that is on your website. Here’s how to use canonical URLs.

1. Adding Canonical URLs by using the Yoast Plugin

Yoast SEO, is one of the most popular SEO plugins for Wordprees. This Plugin is a tool that can add canonical tags. If you have a WordPress website, you can install this plugin for free and add canonical easily via the edit page or post section.

2. Adding Canonical URLs using code

Without a special plugin that offers canonical URLs, you can add the rel=canonical tag to your website using a small code snipper. You can place this code in the header of a web page to create a canonical url as soon as a crawler visits the page.

3. Adding Canonical URLs with Google Tag Manager

If you have multiple tags on your website, you can manage them using Google Tag Manager. This allows you, of course, to activate a single tag when your page loads. Of course, it will increase speed and also make troubleshooting easier.

Moz has an in-depth guide to managing your rel = canonical tags through GTM. You can use this tool, to set different parameters about what can be shuffled, and which should be ignored.

In conclusion, using canonical URLs can help tell search engines which URLs have very similar content. These are the following reviews, hopefully the reviews above are useful for you to understand about canonical URLs.

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