When you want to install digital advertising, of course it is very important to know what the characteristics of good advertising are. That way, you can optimize the ads you place and adapt them to your goals.
Knowing the features of advertising will also help you in drawing up a promotion strategy. To help you figure that out, let’s check out the article below!
Characteristics of a good advertisement
Nowadays, more and more businesses feel the need to advertise as a strategy to market products widely. In addition to being able to reach a wider audience, the cost of advertising, especially on social media, is quite affordable.
If your business is interested in advertising, it’s good to know first What are the characteristics of good and true advertising. Like the following.
1. Informative Ads
Informative here means that it contains important information that consumers need to take action after seeing your ad. Some information such as what the product is used for, its benefits, and how to get it. The information included in the ad also helps the consumer to get to know your product.
2. Must Be Communicative
The hallmark of good and true advertising is communicative. This way the ads created can get a good response from the target audience. You need to pay attention, is the ad easy to understand and in accordance with the purpose of the ad made?
3. Easy To Understand Language
The use of language is an important element that supports advertising to be accepted by the audience or not. Therefore, make sure you use easy-to-understand language and use commercial language, such as “Get Free”, “Limited Edition”, and so on.
4. Attractive Packaged Ads
When we advertise, of course we want ads to be seen by many people. One way is that advertising should be made attractive.
The characteristics of ads that are interesting are from the use of color, image, and typographic elements. Make sure the ad design is made using good colors, legible typography, and attractive supporting photos or images.
As a promotional tool, of course, advertising must be made persuasive. The point is of course to attract an audience. One of the persuasive sentences is to offer a promo, discount, advantage, or add fear in the advertising sentence.
How to advertise on social Media
Now, social media is the ideal place for you to advertise. What else costs need to be incurred is also not too expensive.
If you want to advertise on social media, the first thing you have to prepare is to have a social media account. Once you have social media, you must define the purpose for which you are advertising.
Whether you want to grow awareness or attract buyers. If you have, you must know who the audience of your ad, ranging from region, demographics, age, gender.
Then, you also need to prepare interesting advertising materials so that they can attract attention.
Sound troublesome? Take it easy, if you want to be practical, you can trust your social media advertising to Instagram advertising services DOTNEXT. Why DOTNEXT? Because the DOTNEXT team is ready to help you to create good and effective ads. You just need to sit down nicely and tell your advertising needs.
Starting from content design, target optimization, and running ads will be done by DOTNEXT. Once the ad is complete, you will also get a report about your ad.
Come consult your advertising needs or digital marketing activities with us. Free consignment here!